As of December 31, 2024, how many Crowne Plaza hotels were company-owned?

According to Crowne Plaza's 2025 Franchise Disclosure Document, as of December 31, 2024, there were zero company-owned Crowne Plaza hotels in the United States. The FDD provides a table that lists the number of company-owned hotels for various brands offered by Holiday Hospitality Franchising, LLC.

This information is relevant for prospective franchisees as it gives insight into the operational structure of the Crowne Plaza brand. The fact that there are no company-owned hotels suggests that the company's focus is primarily on franchising rather than operating hotels themselves. This may indicate a strong support system for franchisees, as the franchisor's revenue is directly tied to the success of its franchisees.

It is important to note that while there are no company-owned Crowne Plaza hotels, Holiday's affiliates do operate (own, lease, or manage) 73 hotels across various brands including Crowne Plaza in the United States and Canada. This indicates that the company does have experience in managing hotel properties, even if they are not directly under the Crowne Plaza brand. Prospective franchisees may want to inquire about the level of support and resources available to them, given the company's management experience with other brands.

Franchisors often operate company-owned locations to test new strategies, maintain brand standards, and generate revenue directly. The absence of company-owned Crowne Plaza hotels could mean that the franchisor relies more heavily on franchisee feedback and performance data to make operational decisions. A potential franchisee should consider this when evaluating the level of control and support they can expect from the franchisor.