On what date was the trademark application for "CROWNE PLAZA BY IHG Logo" filed?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
| Trademark | Application No. | Application Date |
|---|---|---|
| Flag Device – Crowne Plaza 2024 | 98854265 | 11/14/24 |
| CROWNE PLAZA | 98883135 | 12/03/24 |
| CROWNE PLAZA BY IHG Logo | 99001911 | 01/16/25 |
| IHG HOTELS & RESORTS | 98403931 | 02/13/2024 |
| IHG HOTELS & RESORTS | 98411808 | 02/20/2024 |
| IHG HOTELS & RESORTS | 98417739 | 02/23/2024 |
Source: Item 13 — TRADEMARKS (FDD pages 82–85)
What This Means (2025 FDD)
According to the 2025 Crowne Plaza Franchise Disclosure Document, the trademark application for "CROWNE PLAZA BY IHG Logo" was filed on January 16, 2025. This information is part of a table listing various trademarks associated with the Crowne Plaza brand, their application numbers, and their respective application dates. This indicates that IHG is actively seeking to protect its branding through formal trademark applications.
For a prospective franchisee, this detail highlights the importance Crowne Plaza places on its brand identity and intellectual property. The franchisee will be licensing the right to use these trademarks as part of their franchise agreement. It also demonstrates that Crowne Plaza is continually updating and registering its trademarks, which can help maintain brand recognition and prevent infringement by others.
It is important for a potential Crowne Plaza franchisee to understand the specific guidelines for using these trademarks, as outlined in Item 11 of the FDD. Unauthorized use of the trademarks could be considered an infringement of Crowne Plaza's rights. Franchisees should also be aware of their obligation to notify Crowne Plaza of any potential infringements or challenges to the use of the trademarks.