Who is considered a 'Cardholder' under the Crowne Plaza agreement?

According to the 2025 Crowne Plaza Franchise Disclosure Document, a Cardholder is defined as an individual, company, corporation, or other legal entity to whom a Card has been issued by a financial institution or Card Organization (referred to as the Issuer).

For a prospective Crowne Plaza franchisee, this definition is important because it clarifies the parties involved in card transactions processed at their hotel. Understanding who the Cardholder is helps in managing customer payments and resolving any transaction-related issues.

This definition is fairly standard in the franchise and payment processing industries, ensuring clarity in agreements and operations related to card transactions.