Which company licenses the Crowne Plaza brand to Holiday Hospitality Franchising, LLC?

Based on the 2025 Crowne Plaza Franchise Disclosure Document, Holiday Hospitality Franchising, LLC is the franchisor for Crowne Plaza Hotels & Resorts. While the FDD excerpts mention a 'License Agreement' between Holiday Hospitality Franchising, LLC and franchisees, these excerpts do not explicitly state which specific company or entity licenses the Crowne Plaza brand to Holiday Hospitality Franchising, LLC.

To fully understand the brand ownership and licensing structure, a prospective Crowne Plaza franchisee should ask Holiday Hospitality Franchising, LLC for details on the specific entity that owns the Crowne Plaza brand and grants Holiday Hospitality Franchising, LLC the right to sub-license it. Understanding the relationship between Holiday Hospitality Franchising, LLC and the brand owner can provide insight into the long-term stability and strategic direction of the Crowne Plaza franchise system.

Specifically, the franchisee should request to see the agreement between the brand owner and Holiday Hospitality Franchising, LLC to assess the terms and conditions of the license. This information is crucial for making an informed investment decision.