What capabilities are enabled by the IHG Concerto platform for a Crowne Plaza hotel?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
IHG Concerto is a technology platform designed to enable many capabilities, such as reservations, digital check-in, stay enhancements, guest complaints, other front desk capabilities, rate management, inventory management and yielding and interactive homepage. The IHG Concerto platform is also
designed to support effective management of Hotel Content and quick response to Guest Relations issues.
Source: Item 1 — THE LICENSOR, ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 8–15)
What This Means (2025 FDD)
According to Crowne Plaza's 2025 Franchise Disclosure Document, the IHG Concerto platform is a technology platform designed to enable many capabilities for a Crowne Plaza hotel. These capabilities include reservations, digital check-in, stay enhancements, handling guest complaints, and other front desk capabilities.
Additionally, the IHG Concerto platform supports rate management, inventory management and yielding, and interactive homepage features. This allows Crowne Plaza franchisees to efficiently manage their pricing strategies and optimize revenue based on demand and availability.
Furthermore, the IHG Concerto platform is designed to support effective management of Hotel Content and quick response to Guest Relations issues. This ensures that Crowne Plaza hotels can maintain consistent branding and address guest concerns promptly and effectively, contributing to guest satisfaction and loyalty.