What is the Crowne Plaza Bulk Bath Amenity Program, and what does it require?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
Under the Crowne Plaza Bulk Bath Amenity Program, all Crowne Plaza brand group hotels must install in all guestrooms the approved bath components that comply with the Guest Bathroom and Supplies and Amenities standards and the IHG Journey to Tomorrow initiative. Approved IHG suppliers have been identified for Crowne Plaza bath amenities. To ensure brand-wide consistency of quality, look and feel, you must purchase the Crowne Plaza bath amenities and bulk amenity brackets from the specified vendors.
Source: Item 8 — Restrictions on Sources of Products and Services (FDD pages 59–68)
What This Means (2025 FDD)
According to the 2025 Crowne Plaza Franchise Disclosure Document, the Crowne Plaza Bulk Bath Amenity Program mandates that all hotels within the Crowne Plaza brand install approved bath components in every guestroom. These components must adhere to the Guest Bathroom and Supplies and Amenities standards, as well as the IHG Journey to Tomorrow initiative.
To ensure consistency in quality and appearance across the brand, franchisees are required to purchase Crowne Plaza bath amenities and bulk amenity brackets from specified vendors approved by IHG. This standardization is a common practice in franchising to maintain brand uniformity and customer expectations.
This requirement means that franchisees do not have the flexibility to choose their own suppliers for these items and must adhere to the approved vendor list. While this ensures brand consistency, it may also limit the franchisee's ability to negotiate pricing or source locally. Franchisees should consider these requirements and associated costs when evaluating the overall investment and operational expenses of a Crowne Plaza franchise.