From whom must Crowne Plaza bath amenities and bulk amenity brackets be purchased?

According to the 2025 Crowne Plaza Franchise Disclosure Document, franchisees are required to purchase Crowne Plaza bath amenities and bulk amenity brackets from specified vendors. This requirement is part of the Crowne Plaza Bulk Bath Amenity Program, which mandates that all Crowne Plaza brand group hotels install approved bath components in all guestrooms. These components must comply with the Guest Bathroom and Supplies and Amenities standards, as well as the IHG Journey to Tomorrow initiative.

The purpose of this requirement is to ensure brand-wide consistency in the quality, look, and feel of the bath amenities provided at all Crowne Plaza hotels. By mandating the use of specified vendors, Crowne Plaza aims to maintain a uniform standard across its properties, which can impact guest satisfaction and brand perception.

For a prospective franchisee, this means they will not have the freedom to choose their own suppliers for bath amenities and bulk amenity brackets. Instead, they must adhere to the list of approved IHG suppliers to meet the brand standards. This restriction is in place to maintain quality control and brand uniformity, which are key aspects of the Crowne Plaza brand identity.

While this requirement limits the franchisee's autonomy in sourcing these products, it also provides the benefit of knowing that the selected vendors have been vetted and approved by IHG. This can save the franchisee time and effort in researching and selecting suppliers, while also ensuring that the products meet the required standards.