What is the application date for the 'CROWNE PLAZA BY IHG Logo' trademark?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
| Trademark | Application No. | Application Date |
|---|---|---|
| Flag Device – Crowne Plaza 2024 | 98854265 | 11/14/24 |
| CROWNE PLAZA | 98883135 | 12/03/24 |
| CROWNE PLAZA BY IHG Logo | 99001911 | 01/16/25 |
| IHG HOTELS & RESORTS | 98403931 | 02/13/2024 |
| IHG HOTELS & RESORTS | 98411808 | 02/20/2024 |
| IHG HOTELS & RESORTS | 98417739 | 02/23/2024 |
Source: Item 13 — TRADEMARKS (FDD pages 82–85)
What This Means (2025 FDD)
According to Crowne Plaza's 2025 Franchise Disclosure Document, the application date for the 'CROWNE PLAZA BY IHG Logo' trademark is January 16, 2025. This information is crucial for prospective franchisees as it indicates when Crowne Plaza initiated the legal process to protect this specific branding element.
Understanding the application date helps franchisees appreciate the timeline of trademark protection and potential future developments related to the brand's identity. It also highlights Crowne Plaza's ongoing efforts to secure its trademarks, which is essential for maintaining brand consistency and preventing unauthorized use by third parties.
As a franchisee, you are granted the right to operate a hotel under the trade names, trademarks, service marks, and logos used to identify the hotel. However, franchisees must use the marks only in connection with the operation of the hotel during the license term, following the opening of the hotel in the Brand System or at any earlier time that Holiday authorizes. Franchisees must also adhere to Holiday's requirements and cannot use the marks in any way that would allow them to become generic, misleading, or detrimental to the brand's reputation. Unauthorized use of the marks will be considered an infringement of Holiday's rights.