What is the annual subscription fee for IHG University for a Crowne Plaza in 2025?
Crowne_Plaza Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Expenditure | Amount | Method of Payment and When Due | To Whom Payment Is to be Made |
|---|---|---|---|
| IHG University (annual subscription) (Note 6) | 2025 annual subscription fee for Crowne Plaza is $5,500 (Prorated based on opening month). Additional travel expenses may apply | 30 days after opening | SCH |
Source: Item 7 — Estimated Initial Investment (FDD pages 51–59)
What This Means (2025 FDD)
According to the 2025 Crowne Plaza Franchise Disclosure Document, the annual subscription fee for IHG University is $5,500. This fee is specifically for Crowne Plaza hotels and is prorated based on the hotel's opening month, meaning the fee will be adjusted depending on when the hotel begins operations during the year. In addition to the subscription fee, franchisees should anticipate potential additional travel expenses for trainees attending in-person classes.
The IHG University subscription covers required core certification training for key personnel, including the General Manager, Front Office Manager, Director of Sales, Executive Housekeeper, F&B colleagues, and Hotel Experience Champion. The General Manager and Hotel Experience Champion must also complete the Leading the Brand Training for New Hotels certification, which is included in the annual subscription. This comprehensive training aims to ensure that hotel staff are well-versed in IHG systems, sales, and marketing strategies, which are crucial for a successful hotel opening and ongoing operations.
While the subscription covers the core training programs, franchisees may need to purchase subsequent training materials for new employees or to supplement the initial training. Crowne Plaza estimates that these additional materials will cost no more than $5,000 per hotel for all trainees combined. This investment in training materials ensures that all staff members, including new hires, receive consistent and up-to-date training, maintaining the brand's standards and service quality. The IHG University subscription and associated training programs are designed to support franchisees in effectively managing their hotels and delivering a high-quality guest experience.