What is the annual cost per employee for the Employee Engagement Survey for a Crowne Plaza franchise?

According to Crowne Plaza's 2025 Franchise Disclosure Document, franchisees may be required to participate in the brand's annual employee engagement survey. If participation is required, the franchisee is responsible for all charges associated with administering the program through the brand's designated third-party provider. The cost for the Employee Engagement Survey is estimated to be between $7 to $12 per employee each year. This fee is payable annually to the designated third-party provider.

This means that a Crowne Plaza franchisee will need to budget for this expense on an annual basis, and the total cost will depend on the number of employees at the hotel. For example, a hotel with 100 employees could expect to pay between $700 and $1,200 per year for the survey. The franchisor, Holiday, has the discretion to require the survey.

Employee engagement surveys are a common tool used by businesses to gauge employee satisfaction and identify areas for improvement. The results of the survey can help Crowne Plaza franchisees to improve employee morale, reduce turnover, and improve the overall guest experience. Franchisees should factor this potential cost into their operating budget and be prepared to administer the survey if required by the franchisor.

It is important to note that the FDD specifies that Holiday may require the survey, so it is not a guaranteed expense. Franchisees should clarify with Holiday whether the survey is currently required and what factors might influence that decision in the future.