What agreements or relationships are Crowne Plaza Customers prohibited from entering into regarding Competitive Beverages?

According to the 2025 Crowne Plaza FDD, franchisees (referred to as "Customers" in this context) are restricted from associating Competitive Beverages with their Crowne Plaza hotels through advertising or promotional activities. This restriction is in place to protect the integrity of the beverage agreement and ensure that the Crowne Plaza brand is not used to promote competing products.

Specifically, Crowne Plaza franchisees are prohibited from entering into any agreement or relationship that links Competitive Beverages to the advertising or promotional efforts of the hotel or the franchisee. This includes any association with the hotel's trademarks. The aim is to prevent any marketing or promotional activity that could suggest an endorsement or affiliation between the Crowne Plaza brand and a Competitive Beverage.

This restriction does not completely prohibit the presence of Competitive Beverages at the hotel. Third-party tenants leasing space within the hotel may serve Competitive Beverages within their leased areas, provided that any advertising for these beverages is minimal and does not imply any association with the Crowne Plaza brand or the franchisee. This exception acknowledges the existing agreements and business relationships that may be in place with third-party tenants, while still maintaining the overall integrity of the beverage agreement for the Crowne Plaza franchise.