How does the Crowne Plaza agreement define 'American Express'?

According to the 2025 Crowne Plaza Franchise Disclosure Document, the term 'American Express' is specifically defined within the agreement. The agreement states that 'American Express' refers to the American Express Company.

This definition is important for franchisees as it clarifies the entity with which they are dealing when processing American Express transactions. It also highlights that American Express transactions are funded directly by American Express, and the franchisee will have a separate agreement with American Express governing those transactions. Crowne Plaza is not responsible for the funding and settlement of American Express transactions and assumes no liability regarding them.

This arrangement is typical in the franchise industry, where credit card companies often have direct relationships with franchisees for transaction processing. Franchisees should carefully review the terms and fees associated with their American Express agreement to fully understand their obligations and costs.