What trade name is used for the Crown Gold Exchange system?
Crown_Gold_Exchange Franchise · 2024 FDDAnswer from 2024 FDD Document
- A. Crown Gold Franchising and its affiliate WAM Gold LLC have created and own a system (the "System") for developing and operating a one stop shop where customers can sell their gold, silver, diamonds or coins at a reasonable price under the trade name "Crown Gold Exchange".
Source: Item 22 — CONTRACTS (FDD pages 38–39)
What This Means (2024 FDD)
According to the 2024 Franchise Disclosure Document, the trade name used for the Crown Gold Exchange system is "Crown Gold Exchange". Crown Gold Franchising and its affiliate WAM Gold LLC created and own the system for operating a business where customers can sell gold, silver, diamonds, or coins at a reasonable price.
This means that as a franchisee, you will be operating under the established "Crown Gold Exchange" name, which includes the associated brand recognition and reputation. The franchise agreement grants you the right to use this trade name as long as you comply with the terms and conditions outlined in the agreement.
Crown Gold Franchising retains the right to modify or discontinue any of the marks used under the system, and franchisees are obligated to comply with these changes at their own expense. Additionally, if a franchisee is an entity, it cannot use "Crown Gold Exchange" or any confusingly similar words in its legal name. This ensures that the brand name remains consistent and under the control of the franchisor.