Who is responsible for managing the Crown Gold Exchange brand and brand website?

According to the 2024 Crown Gold Exchange Franchise Disclosure Document, Crown Gold Franchising is responsible for managing the brand and the brand website. Specifically, Crown Gold Franchising will maintain a website for Crown Gold Exchange, which will include the franchisee's location or territory and telephone number.

This means that as a franchisee, you will not have control over the brand's overall image or online presence. Instead, Crown Gold Franchising dictates how the brand is presented to the public. However, the franchisor will include your location details on the brand website, which can help customers find your specific Crown Gold Exchange business.

While franchisees do not manage the brand website, they must still get approval from Crown Gold Franchising for any marketing, advertising, or public relations activities they conduct, including in-store marketing materials, websites, online advertising, social media marketing, or sponsorships. Crown Gold Franchising may also operate all social media accounts on behalf of the system or permit franchisees to operate one or more accounts, subject to the franchisor's social media policy.