What is the full legal name of the franchisor for Crown Gold Exchange, as indicated in the Riders?
Crown_Gold_Exchange Franchise · 2024 FDDAnswer from 2024 FDD Document
This Agreement is made between Goldmember, LLC, a Idaho limited liability company ("Crown Gold Franchising"), and Franchisee effective as of the date signed by Crown Gold Franchising (the "Effective Date").
Source: Item 22 — CONTRACTS (FDD pages 38–39)
What This Means (2024 FDD)
According to the 2024 Franchise Disclosure Document, the franchise agreement is made between Goldmember, LLC, an Idaho limited liability company, and the franchisee. Goldmember, LLC, operates under the trade name Crown Gold Franchising. This means that while the brand is known as Crown Gold Exchange, the legal entity franchisees contract with is Goldmember, LLC.
For a prospective franchisee, this distinction is important for legal and contractual reasons. All legal documents, payments, and official communications will be with Goldmember, LLC, not directly with "Crown Gold Exchange." Understanding the legal entity behind the franchise is crucial for liability, should any legal issues arise.
This structure, where a parent company (Goldmember, LLC) licenses a trade name (Crown Gold Franchising) for franchise operations, is relatively common. Franchisees should be aware of this distinction and ensure they understand which entity they are contracting with and who is responsible for fulfilling the franchisor's obligations.