Does the definition of 'Marks' include the trade name of the Crown Gold Exchange?

According to the 2024 Franchise Disclosure Document, the definition of "Marks" for the Crown Gold Exchange franchise includes the trade name. Specifically, the Marks encompass the trade name and logo displayed on the Summary Page of the franchise agreement, along with any other trade names, trademarks, service marks, and logos that Crown Gold Franchising designates for use in the Crown Gold Exchange business.

This means that as a franchisee, you are authorized to use only the trademarks, service marks, and logos that Crown Gold Franchising specifies. You must use these Marks in the manner that Crown Gold Franchising requires. Any goodwill associated with the Marks, including goodwill arising from your operation of the business, accrues exclusively to the benefit of Crown Gold Franchising.

Crown Gold Franchising retains the right to add, modify, or discontinue any Marks used under the System, and franchisees must comply with these changes at their own expense. Furthermore, franchisees are prohibited from using the words "Crown Gold Exchange" or any confusingly similar words in their legal name if the franchisee is an entity.