Under what names does Crisp & Green conduct business?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
To simplify the language in this disclosure document, "we," "the franchisor," or "us" and their derivatives refer to Crisp & Green Franchising LLC, the franchisor. "You" or "the franchisee" means the person or entity that buys a franchise from us. If the franchisee is a corporation, partnership, limited liability company, or other entity, "you" or "franchisee" does not include the franchisee's owners unless otherwise stated. There are certain provisions of our Franchise Agreement that will apply to your owners, however, and those provisions will be noted in this disclosure document.
We are a Minnesota limited liability company organized on February 22, 2018, for the purpose of engaging in the sale of franchises of CRISP & GREEN® restaurants. Our principal business address is 746 Mill Street E, Wayzata, MN 55391. We conduct business under the name CRISP & GREEN® and the trademarks described in Item 13 and under no other names. Our agents for service of process are disclosed in Exhibit A. We have been offering franchises described in this disclosure document since April 17, 2018. We have never offered franchises in any other line of business.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 9–13)
What This Means (2024 FDD)
According to the 2024 Crisp & Green Franchise Disclosure Document, Crisp & Green Franchising LLC conducts business under the name CRISP & GREEN® and the trademarks described in Item 13. The document explicitly states that Crisp & Green Franchising LLC operates under no other names. This information is crucial for prospective franchisees to understand the official branding and legal names associated with the franchise.
Understanding the business names used by the franchisor is important for several reasons. It clarifies the legal entity franchisees will be dealing with, ensures consistency in branding and marketing efforts, and helps avoid any potential confusion regarding the franchise's identity. Franchisees must adhere to the approved names and trademarks to maintain brand uniformity and comply with the franchise agreement.
Furthermore, Crisp & Green offers qualified franchisees the option to purchase and operate a "Crisp & Go" designated pickup area. The term "Franchised Restaurant" also encompasses the operations of a Crisp & Go Location, should a franchisee choose to incorporate one into their operations and the franchisor allows it.