Under what conditions might Crisp & Green modify or discontinue the use of any mark?

According to the 2024 Crisp & Green Franchise Disclosure Document, Crisp & Green may require franchisees to modify or discontinue the use of any mark if it becomes advisable for either Crisp & Green or the franchisee. This could include situations where there are legal challenges to the trademark, changes in marketing strategy, or other business considerations.

If Crisp & Green directs a franchisee to modify or discontinue the use of a mark, the franchisee must comply with these directions at their own expense within a reasonable time frame after receiving notice from Crisp & Green.

Crisp & Green assumes no liability or obligation for any costs associated with the required modification or discontinuance of any mark, or the promotion of a substitute trademark, service mark, or trade dress. This means that the franchisee bears the financial burden of updating signage, marketing materials, and other branded items to reflect the changes. This is a fairly standard clause in franchise agreements, as franchisors need the flexibility to update their branding to stay competitive and protect their trademarks.