Under what circumstances can the Designated Area for a Crisp & Green franchise be changed?

According to the 2024 Crisp & Green Franchise Disclosure Document, once the Designated Area is defined in Exhibit B of the franchise agreement, it generally remains constant throughout the initial term of the agreement. However, there is an exception: the Designated Area can be changed if the franchisee relocates the Franchised Restaurant, and also upon renewal or transfer of the franchise agreement.

This means that a Crisp & Green franchisee can expect their initially defined territory to remain stable for the duration of their first term, providing a degree of market exclusivity. However, franchisees should be aware that relocating their restaurant or renewing/transferring their agreement are the key events that could trigger a reevaluation and potential change to their Designated Area.

It is important to note that Crisp & Green and its affiliates retain the right to operate or franchise other Crisp & Green restaurants outside the franchisee's Designated Area, regardless of proximity or potential negative impact. This highlights the importance of understanding the scope and limitations of the Designated Area, as well as the potential for competition from other Crisp & Green locations.