What was the total amount of Crisp & Green's marketing revenue in 2022?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
11 | | LIABILITIES AND MEMBER'S EQUITY | | | | | CURRENT LIABILITIES | $ 34,448 | $ 2,136 | $ - | | Accounts Payable | | | | | LONG TERM LIABILITIES | 7,412,300 | 8,175,200 | 4,496,300 | | Deferred Revenue | | | | | Total Liabilities | 7,446,748 | 8,177,336 | 4,496,300 | | MEMBER'S EQUITY | 2,871,756 | 2,937,929 | 2,027,811 | | Total Liabilities and Member's Equity | $ 10,318,504 | $ 11,115,265 | $ 6,524,111 |
CRISP & GREEN FRANCHISING LLC STATEMENTS OF OPERATIONS YEARS ENDED DECEMBER 31, 2023, 2022, AND 2021
| 2023 | 2022 | 2021 | |
|---|---|---|---|
| REVENUES | |||
| Royalty Income | $ 3,397,510 | $ 2,426,451 | $ 1,414,976 |
| Marketing Revenue | 977,996 | 689,400 | 394,264 |
| Franchise Sales | 1,465,500 | 1,210,900 | 367,200 |
| Technology Revenue |
Source: Item 23 — RECEIPTS (FDD pages 66–252)
What This Means (2024 FDD)
According to Crisp & Green's 2024 Franchise Disclosure Document, the company's marketing revenue for 2022 was $689,400. This revenue is generated through marketing-related activities and is a component of the company's overall revenue streams. Reviewing revenue trends can provide insight into the brand's financial performance.
For a prospective franchisee, understanding the marketing revenue is important because it can reflect the effectiveness of Crisp & Green's marketing strategies and the brand's ability to generate income through these channels. A consistent or growing marketing revenue stream could indicate a strong brand presence and successful marketing initiatives.
It is also important to note the marketing revenue in relation to other revenue streams, such as royalty income and franchise sales, to get a comprehensive view of Crisp & Green's revenue composition. This information, in conjunction with operating expenses and net income, helps potential franchisees assess the financial health and stability of the franchisor.