What was the total amount of Crisp & Green's advertising expense in 2023?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
11 | | LIABILITIES AND MEMBER'S EQUITY | | | | | CURRENT LIABILITIES | $ 34,448 | $ 2,136 | $ - | | Accounts Payable | | | | | LONG TERM LIABILITIES | 7,412,300 | 8,175,200 | 4,496,300 | | Deferred Revenue | | | | | Total Liabilities | 7,446,748 | 8,177,336 | 4,496,300 | | MEMBER'S EQUITY | 2,871,756 | 2,937,929 | 2,027,811 | | Total Liabilities and Member's Equity | $ 10,318,504 | $ 11,115,265 | $ 6,524,111 |
CRISP & GREEN FRANCHISING LLC STATEMENTS OF OPERATIONS YEARS ENDED DECEMBER 31, 2023, 2022, AND 2021
| 2023 | 2022 | 2021 | |
|---|---|---|---|
| REVENUES | |||
| Royalty Income | $ 3,397,510 | $ 2,426,451 | $ 1,414,976 |
| Marketing Revenue | 977,996 | 689,400 | 394,264 |
| Franchise Sales | 1,465,500 | 1,210,900 | 367,200 |
| Technology Revenue |
Source: Item 23 — RECEIPTS (FDD pages 66–252)
What This Means (2024 FDD)
According to Crisp & Green's 2024 Franchise Disclosure Document, the company's advertising expense for the year 2023 was $434,782. This figure reflects the total amount Crisp & Green spent on advertising-related activities during that year.
For a prospective franchisee, understanding the franchisor's advertising expenditure can provide insights into their commitment to brand promotion and marketing support. A significant advertising expense suggests that Crisp & Green is actively investing in building brand awareness and attracting customers, which can benefit individual franchise locations.
It's important to note that advertising expenses can fluctuate from year to year based on various factors, such as marketing strategies, promotional campaigns, and overall business performance. While the 2023 figure provides a snapshot of Crisp & Green's advertising investment, prospective franchisees should inquire about the franchisor's long-term advertising plans and how these plans will support their franchise operations. Reviewing past trends and future strategies can help franchisees assess the potential marketing support they can expect from Crisp & Green.