Can Crisp & Green terminate and reinstate the national marketing program?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
10.01 National Marketing Fee. We may, in our sole discretion, charge a National Marketing Fee in consideration for the advertising and marketing services we provide, which may include the creation and production of marketing materials and preparation of advertising campaigns. You must contribute to the National Marketing Fee amounts that we establish at any time and from time to time, not to ex
Source: Item 23 — RECEIPTS (FDD pages 66–252)
What This Means (2024 FDD)
According to Crisp & Green's 2024 Franchise Disclosure Document, Crisp & Green has the sole discretion to charge a National Marketing Fee. This fee is collected in exchange for advertising and marketing services, which may include creating marketing materials and advertising campaigns. The franchisee must contribute to this National Marketing Fee, with the amount determined by Crisp & Green at any time.
This means that Crisp & Green can implement, change, or discontinue the National Marketing Fee at its discretion. For a prospective franchisee, this implies that the marketing fees could change over the term of the franchise agreement. They need to be prepared for potential increases or the introduction of new fees as determined by Crisp & Green.
It is important for a potential Crisp & Green franchisee to understand the franchisor's policies regarding the National Marketing Fee, including how the funds are used and the potential for changes in the fee structure. This information can help the franchisee plan their budget and assess the potential return on investment in marketing and advertising.