What is the 'System' that Crisp & Green franchisees will be using?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
We have developed a proprietary business format and system (the "System") for operating the Restaurants, which are upscale, fast-casual restaurants featuring exceptional, scratch-made healthy food and related food products anchored by signature salad and grain bowls that are made-to-order with fresh, high quality ingredients and assembled in front of our guests behind a service counter. Our System includes a distinct restaurant design and layout, décor, color scheme, graphics, fixtures and furnishings, operating and customer service standards and procedures, advertising and marketing specifications and requirements, the use of required suppliers of ingredients, recipes and food preparation techniques, compliance with strict food storage and preparation standards, the service of a required menu, and other standards, specifications, techniques, and procedures that we designate (collectively, the "Standards"). Restaurants operating under the System are identified by the trade name "Crisp & Green" and other trademarks, service marks, and trade identifiers that we designate (the "Marks"). We may from time to time add or delete products and/or services and change, improve, add to, and further develop the specifications, standards, procedures, methods of operation and other elements of our System, and you will be expected to follow suit.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 9–13)
What This Means (2024 FDD)
According to Crisp & Green's 2024 Franchise Disclosure Document, the 'System' refers to the franchisor's proprietary business format for operating upscale, fast-casual restaurants. These restaurants specialize in scratch-made healthy food and related products, emphasizing signature salad and grain bowls prepared with fresh, high-quality ingredients in front of customers. The System encompasses various elements critical to the brand's operation and customer experience.
Specifically, the Crisp & Green System includes a distinct restaurant design and layout, encompassing décor, color schemes, graphics, fixtures, and furnishings. It also outlines operating and customer service standards and procedures, along with advertising and marketing specifications. Franchisees are required to use designated suppliers for ingredients and adhere to specific recipes and food preparation techniques. Strict food storage and preparation standards are mandated, along with serving a required menu.
Crisp & Green retains the right to modify the System, including adding or removing products and services, and changing specifications, standards, procedures, and operational methods. Franchisees are expected to adapt to these changes to maintain consistency across all Crisp & Green locations. Restaurants operating under this System are identified by the "Crisp & Green" trade name and other trademarks designated by the franchisor.