What standards does Crisp & Green expect franchisees to maintain?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
Unless we specify otherwise in writing, Franchisee shall provide Catering Service and/or Delivery Service from the Franchised Restaurant in accordance with all applicable terms and conditions of this Agreement and the Operations Manual. Franchisee shall not establish another outlet or property (other than the Franchised Restaurant's Premises) for use in connection with Catering Service or Delivery Service, provided that, if Franchisee has been approved to operate a Crisp & Go Location, Franchisee may operate the Crisp & Go Location at the site within your Designated Area that we have approved in writing.
You may determine the geographic area within which you will offer Catering Service or Delivery Service, provided that (1) you must ensure that your customers receive at all times high quality food and beverage products prepared and maintained in accordance with our specifications, and (2) you do not send any direct mail advertisements for Catering Service or Delivery Service into the Designated Area of another Restaurant. However, you may accept a catering or delivery order from any location, even if it means that you are delivering or setting up the order in the Designated Area of another Restaurant. You must maintain the condition and appearance of, and perform maintenance with respect to vehicles, servewear and equipment used in connection with the provision of Catering Services and/or Delivery Services in accordance with our standards, specifications and procedures, and consistent with the image of CRISP & GREEN as first class, clean sanitary, attractive and efficiently-operated food service businesses. You must ensure that
all catering and delivery drivers strictly comply with all applicable laws and maintain adequate motor vehicle liability insurance in the amounts that we periodically specify.
If you fail to comply with any provision of this Agreement pertaining to Catering Service or Delivery Service, then in addition to any other rights and remedies that we might have (inducing the right to terminate this Agreement pursuant to Section 14 below, if applicable), we may temporarily suspend or permanently terminate your right to provide Catering Service and/or Delivery Service or restrict the geographic area within which you may provide Catering Service and/or Delivery Service.
Except in connection with a Crisp & Go Location we have approved, you are not authorized to sell food and beverage products out of a location other than the Premises unless we have provided written consent. If we have approved you to operate a Crisp & Go Location, you must (1) ensure that at all times your customers receive from the Crisp & Go Location high quality food and beverage products prepared and maintained in accordance with our specifications, (2) maintain the condition and appearance of, and perform maintenance with respect to, the Crisp & Go Location in accordance with our standards, specifications and procedures, and consistent with the image of CRISP & GREEN as first class, clean sanitary, attractive and efficiently-operated food service businesses, (3) ensure that all delivery drivers making deliveries to the Crisp & Go Location strictly comply with all applicable laws and maintain adequate motor vehicle liability insurance in the amounts that we periodically specify, (4) operate the Crisp & Go Location in accordance with our standards, specifications and procedures, and (5) not relocate the Crisp & Go Location without our prior written approval.
If you fail to comply with any provision of this Agreement pertaining to the operation of a Crisp & Go Location, then in addition to any other rights and remedies that we might have (including the right to terminate this Agreement pursuant to Section 14 below, if applicable), we may temporarily suspend or permanently terminate your right to operate the Crisp & Go Location.
Source: Item 23 — RECEIPTS (FDD pages 66–252)
What This Means (2024 FDD)
According to the 2024 Crisp & Green Franchise Disclosure Document, franchisees must adhere to specific standards to maintain the brand's image and operational consistency. For catering and delivery services, franchisees must ensure high-quality food and beverage products are prepared and maintained according to Crisp & Green's specifications. They must also maintain the condition and appearance of vehicles, serveware, and equipment used for catering and delivery services, aligning with Crisp & Green's image as a first-class, clean, sanitary, attractive, and efficiently-operated food service business. Furthermore, all catering and delivery drivers must comply with applicable laws and maintain adequate motor vehicle liability insurance in amounts specified by Crisp & Green.
For Crisp & Go locations, franchisees must ensure customers receive high-quality food and beverage products prepared and maintained according to Crisp & Green's specifications. The condition and appearance of the Crisp & Go location must be maintained according to Crisp & Green's standards, specifications, and procedures, consistent with the brand's image. Delivery drivers serving the Crisp & Go location must comply with all applicable laws and maintain adequate motor vehicle liability insurance as specified by Crisp & Green. The Crisp & Go location must be operated according to Crisp & Green's standards, specifications, and procedures, and cannot be relocated without prior written approval.
Failure to comply with these standards for catering, delivery services, or Crisp & Go locations can result in temporary suspension or permanent termination of the right to provide these services, or the right to operate a Crisp & Go Location, in addition to other potential remedies available to Crisp & Green, including termination of the franchise agreement. These standards are in place to protect the goodwill of the Crisp & Green brand and ensure uniformity across all franchise locations.