Does Crisp & Green require franchisees to sell apparel and accessories?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
You must offer for sale at or through your Franchised Restaurant all products and services that we specify from time to time. You are prohibited from offering for sale, selling, or distributing any other products or services apart from those we specify from time to time, and you are prohibited from engaging in any marketing, advertising, or solicitation activities of any kind in the Designated Area of other Restaurants unless such activities are conducted with other appropriate franchisees pursuant to a Local Marketing Cooperative. We may make changes, updates, and modifications to the products and services that we require you to provide at any time and from time to time, without limitation.
The products and services that we require you to provide include our menu of food items sold for purchase and consumption at the premises, on a "to-go" basis, or, if you have been approved to operate one, through delivery to a Crisp & Go Location; food items sold for consumption off the premises; gift certificates and vouchers; apparel and accessories; catering and delivery services; and other goods and services that we specify from time to time. You must provide all goods and services in accordance with our Standards.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 51–52)
What This Means (2024 FDD)
According to Crisp & Green's 2024 Franchise Disclosure Document, franchisees are required to offer for sale all products and services that Crisp & Green specifies. These required products and services include a menu of food items for on-site purchase and consumption, to-go orders, and delivery via Crisp & Go Locations if approved. Additionally, franchisees must offer food items for consumption off the premises, gift certificates and vouchers, apparel and accessories, catering and delivery services, and any other goods and services that Crisp & Green may specify from time to time.
This means that as a Crisp & Green franchisee, you must sell apparel and accessories as part of your standard offerings. Crisp & Green retains the right to modify the required products and services at any time, so franchisees need to stay updated with any changes or modifications made by the company.
By mandating the sale of specific products like apparel and accessories, Crisp & Green aims to maintain brand consistency and potentially create additional revenue streams for both the franchisee and the franchisor. Franchisees must adhere to the franchisor's standards for all goods and services provided.