What are the registration details (Register and Registration Date) for the 'LOCALLY OWNED' trademark?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
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| Trademark | Register | Registration Date |
| CRISP & GREEN | USPTO Principal Register | April 11, 2017 |
| CRISP@GREEN | USPTO Principal Register | March 13, 2018 |
| LOCALLY OWNED | USPTO Principal | February 22, 2022 |
| LOCALL |
Source: Item 13 — TRADEMARKS (FDD pages 47–49)
What This Means (2024 FDD)
According to Crisp & Green's 2024 Franchise Disclosure Document, the 'LOCALLY OWNED' trademark is registered on the USPTO Principal Register with a registration date of February 22, 2022. This means that Crisp & Green has taken steps to legally protect this specific brand element, giving them certain exclusive rights to its use in connection with their restaurant services.
For a prospective franchisee, this registration offers a degree of assurance that Crisp & Green has secured legal protections for a key brand identifier. This can be important for brand recognition and consistency across franchise locations. However, it's important to note that Crisp & Green also uses unregistered marks, which, according to the FDD, do not have the same legal benefits as registered trademarks.
It is also important to note that Crisp & Green maintains control over the use of its trademarks. Franchisees are required to use the marks according to Crisp & Green's standards and must comply with any directions to modify or discontinue the use of a mark. While Crisp & Green will indemnify franchisees against certain costs related to trademark use, this is contingent on the franchisee's authorized use of the marks and compliance with all agreements.