Who prescribes the Grand Opening Marketing plan for a Crisp & Green franchise?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
policies.
Grand Opening Marketing Spend
You must execute a grand opening marketing plan and corresponding "Grand Opening Marketing Spend." Your grand opening marketing plan will vary depending on the size of your market, the number
of stores open in your market, competition in your market, and other factors, and will be prescribed by us, and your Grand Opening Marketing Spend must include a minimum of $25,000. We require you to spend a minimum of the Grand Opening Marketing Spend directly with our approved vendors to procure digital marketing services, direct mailers, opening invitations, banners, flyers, email marketing services, sandwich boards, swag and giveaways, and opening day decorations. You must also procure professional services such as a disc jockey and photographer. Generally, the grand opening marketing plan will be conducted in the 60 days prior to your opening.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 33–44)
What This Means (2024 FDD)
According to Crisp & Green's 2024 Franchise Disclosure Document, the franchisor prescribes the grand opening marketing plan for franchisees. The plan's specifics depend on factors such as market size, the number of existing stores, and competition.
As part of the grand opening, franchisees must execute a marketing plan and corresponding "Grand Opening Marketing Spend," which includes a minimum spend of $25,000. This spend must be directed towards approved vendors for services like digital marketing, direct mailers, invitations, banners, flyers, email marketing, sandwich boards, swag, giveaways, and opening day decorations. Franchisees are also required to procure professional services such as a disc jockey and photographer.
Typically, the grand opening marketing plan is implemented in the 60 days leading up to the store's opening. All marketing materials, including prices for products and services, must be approved by Crisp & Green. The franchisor retains the right to withhold approval if materials are not consistent with the brand image. Unauthorized use of unapproved materials may result in a charge of up to $1,500 per day until the use ceases.