What is the penalty for a Crisp & Green franchisee using unapproved advertising or promotional material?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
ou actually spent on local advertising.
All marketing materials must be approved by us before you use them. Any marketing material that you propose to use that has either not been provided by us or has not been previously approved by us within the past three months must be submitted to us for our review at least 10 days before you propose to use the marketing material. Your prices for products and services at the Franchised Restaurant must also be approved by us, which may be established based on your region, market or other factors, and which also apply to any delivery platforms that we allow you to use. Unless we provide our specific approval of your proposed advertising and promotional plans and materials, and prices, they are deemed not approved. We retain discretion to withhold or deny approval of marketing materials not provided by us if we determine the materials are not consistent with the brand image for the System and the Marks. Any marketing materials you submit to us for our review will become our property, and there will be no restriction on our use or distribution of these materials. If you use any advertising or promotional material that has not been provided by us or approved by us in the past three months, we may charge you up to $1,500 per
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 33–44)
What This Means (2024 FDD)
According to Crisp & Green's 2024 Franchise Disclosure Document, franchisees who use advertising or promotional material that has not been provided or approved by Crisp & Green within the past three months may face a penalty. Crisp & Green may charge the franchisee up to $1,500 per day until the unauthorized use of the material ceases.
This policy ensures that all marketing efforts align with Crisp & Green's brand image and standards. Franchisees are required to submit any marketing materials not provided by Crisp & Green for review at least 10 days before their intended use. This allows Crisp & Green to maintain control over the brand's representation in the market.
The financial penalty serves as a deterrent against unauthorized advertising, protecting the consistency and integrity of the Crisp & Green brand. It is important for prospective franchisees to understand and adhere to these advertising guidelines to avoid incurring these daily charges. This also applies to pricing of products and services, which must be approved and may be established based on region, market, or other factors, including delivery platforms.