How often is the National Marketing Fee for Crisp & Green payable?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
y of your employees, or the Restaurant as being associated with the Marks and/or the System, in each case without our prior written consent, which may be withheld in our discretion for any reason.
10. MARKETING AND ADVERTISING.
10.01 National Marketing Fee. We may, in our sole discretion, charge a National Marketing Fee in consideration for the advertising and marketing services we provide, which may include the creation and production of marketing materials and preparation of advertising campaigns. You must contribute to the National Marketing Fee amounts that we establish at any time and from time to time, not to exceed three percent (3%) of Gross Sales, which are payable monthly together with the royalty fees due hereunder. At this time, the current National Marketing Fee is two percent (2%) of Gross Sales and is collected monthly with the royalty fee.
National marketing may be operated through a separate Entity as we deem appropriate in our sole discretion.
Source: Item 23 — RECEIPTS (FDD pages 66–252)
What This Means (2024 FDD)
According to Crisp & Green's 2024 Franchise Disclosure Document, the National Marketing Fee is payable monthly. This fee is collected along with the royalty fees that are also due monthly.
The National Marketing Fee is intended to cover advertising and marketing services provided by Crisp & Green, which may include creating marketing materials and advertising campaigns. The amount of the National Marketing Fee can be up to three percent (3%) of Gross Sales, but the current fee is two percent (2%) of Gross Sales.
Crisp & Green retains the right to modify the National Marketing Fee, including the ability to defer, reduce, or suspend the fee and the associated marketing programs. They must provide franchisees with thirty (30) days' prior written notice before making such changes. This flexibility allows Crisp & Green to adjust its marketing strategies and fee structure as needed, but it also introduces some uncertainty for franchisees, as their marketing costs could change.