What was the net change in the number of company-owned Crisp & Green outlets during 2022?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
ide Outlet Summary For Years 2021, 2022, and 2023
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2021 | 4 | 12 | +8 |
| 2022 | 12 | 28 | +16 | |
| 2023 | 28 | 45 | +17 | |
| Company Owned* | 2021 | 3 | 3 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 62–66)
What This Means (2024 FDD)
According to Crisp & Green's 2024 Franchise Disclosure Document, the net change in the number of company-owned outlets during 2022 was a decrease of 2. This is based on the system-wide outlet summary, which indicates that the number of company-owned Crisp & Green outlets started at 3 at the beginning of 2022 and ended at 1 by the end of the year.
This decrease in company-owned stores could signal a strategic shift by Crisp & Green towards more franchised locations, or it could reflect underperformance of the company-owned stores. A prospective franchisee should investigate the reasons behind this change to better understand the company's growth strategy and the potential risks and opportunities in owning a franchise.
It's important to note that the corporate restaurants are owned and operated by Crisp & Green's affiliates, as indicated in the footnote. This distinction may have implications for the operational and financial relationship between the franchisor and its company-owned stores. Understanding this relationship is crucial for franchisees to assess the level of support and competition they might expect from the franchisor.