What is the name of the Crisp & Green corporate parent?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
We have no predecessor. We are a wholly owned subsidiary of our corporate parent, Crisp & Green LLC, which we refer to as our "Parent." Our Parent is a Minnesota limited liability company organized on April 26, 2016, with a principal place of business at 746 Mill Street E, Wayzata, MN 55391. Our Parent, in turn, is a wholly owned subsidiary of Steele Brands Holdco LLC, a Delaware limited liability company organized on September 25, 2023, with the same principal place of business as our Parent.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 9–13)
What This Means (2024 FDD)
According to the 2024 Crisp & Green Franchise Disclosure Document, Crisp & Green Franchising LLC is a wholly owned subsidiary of Crisp & Green LLC, which they refer to as their "Parent." Crisp & Green LLC, in turn, is a wholly owned subsidiary of Steele Brands Holdco LLC. Steele Brands Holdco LLC is a Delaware limited liability company organized on September 25, 2023. The principal business address for both Crisp & Green LLC and Steele Brands Holdco LLC is 746 Mill Street E, Wayzata, MN 55391.
Understanding the parent company structure is important for prospective franchisees as it clarifies the entities ultimately responsible for the franchise system. Steele Brands Holdco LLC, as the ultimate parent, likely has significant influence over the strategic direction and financial decisions of Crisp & Green.
This structure is not uncommon in franchising, where a holding company owns the franchise company along with other related businesses. In Crisp & Green's case, this structure includes other restaurant concepts like PURALIMA Cantina and formerly Stalk & Spade, indicating a broader portfolio of brands under Steele Brands Holdco LLC. Franchisees should be aware of these relationships as they could potentially impact the resources and support available to the Crisp & Green franchise system.