What happens to the Crisp & Green franchisee's domain name after termination?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
- (f) immediately discontinue any mode of communications on the internet directly or indirectly relating to your Franchised Restaurant, including any websites or pages associated with your Franchised Restaurant, and immediately take all steps required by us to transfer any domain name associated with your Franchised Restaurant to us (such as executing a Registrant Name Change Agreement with the applicable Registrar).
You irrevocably appoint the person who is then our president as your duly authorized agent and attorney-in-fact to execute all instruments and take all steps to transfer such domain names;
Source: Item 23 — RECEIPTS (FDD pages 66–252)
What This Means (2024 FDD)
According to the 2024 Crisp & Green Franchise Disclosure Document, if the franchise agreement is terminated, the franchisee must discontinue any online communications related to the restaurant, including websites or pages. The franchisee must take the necessary steps to transfer any domain name associated with the restaurant to Crisp & Green. This includes executing a Registrant Name Change Agreement with the applicable Registrar.
To ensure the transfer of the domain name, the franchisee irrevocably appoints the then-current president of Crisp & Green as their authorized agent and attorney-in-fact. This appointment grants the president the authority to execute all instruments and take all necessary steps to transfer the domain names to Crisp & Green.
These measures ensure that Crisp & Green maintains control over its brand and online presence, even after a franchise agreement ends. This is a fairly standard practice in franchising, as the domain name and website are considered part of the brand's intellectual property. The franchisor needs to maintain control over these assets to ensure brand consistency and prevent any potential misuse or confusion after the franchise relationship has ended.