Does Crisp & Green grant franchisees the right to use the Marks for their Franchised Restaurant?

According to the 2024 Crisp & Green Franchise Disclosure Document, Crisp & Green grants franchisees the right to use their Marks for the operation of their Franchised Restaurant. Specifically, the Franchise Agreement, as stated in Item 11, provides franchisees with this right. This is a standard practice in franchising, as it allows franchisees to operate under the established brand name and benefit from the associated brand recognition.

However, Crisp & Green maintains control over how the Marks are used. Franchisees must adhere to Crisp & Green's System Standards regarding marketing and advertising. All marketing materials, including those on websites and social media, must be approved by Crisp & Green. Franchisees cannot use the Marks on the internet or through telecommunications without prior written consent. This control ensures brand consistency and protects the reputation of the Crisp & Green brand.

Crisp & Green also requires franchisees to participate in the "Local Marketing Core Four" program, which includes wellness-related or community events, business and catering outreaches, digital marketing spend, and responding to guest reviews. Crisp & Green can also require franchisees to include specific language, such as "Franchises Available" and the Crisp & Green website address and telephone number, in their local marketing. These requirements ensure that franchisees actively promote the brand and adhere to Crisp & Green's marketing standards. Failure to comply with these marketing requirements could result in penalties, such as a charge of up to $1,500 per day for unauthorized use of marketing materials.