What is the 'Grand Opening Marketing Spend' for a new Crisp & Green franchise?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
policies.
Grand Opening Marketing Spend
You must execute a grand opening marketing plan and corresponding "Grand Opening Marketing Spend." Your grand opening marketing plan will vary depending on the size of your market, the number
of stores open in your market, competition in your market, and other factors, and will be prescribed by us, and your Grand Opening Marketing Spend must include a minimum of $25,000. We require you to spend a minimum of the Grand Opening Marketing Spend directly with our approved vendors to procure digital marketing services, direct mailers, opening invitations, banners, flyers, email marketing services, sandwich boards, swag and giveaways, and opening day decorations. You must also procure professional services such as a disc jockey and photographer. Generally, the grand opening marketing plan will be conducted in the 60 days prior to your opening.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 33–44)
What This Means (2024 FDD)
According to Crisp & Green's 2024 Franchise Disclosure Document, franchisees must execute a grand opening marketing plan with a minimum spend of $25,000. The specific marketing plan will be determined by Crisp & Green and will vary based on factors such as market size, the number of existing stores, and local competition.
The required $25,000 minimum must be spent with Crisp & Green's approved vendors. These funds are to be used for procuring digital marketing services, direct mailers, opening invitations, banners, flyers, email marketing services, sandwich boards, promotional items, giveaways, and opening day decorations. The franchisee is also required to use some of the funds to procure professional services such as a disc jockey and photographer.
Typically, the grand opening marketing plan will be implemented in the 60 days leading up to the store's opening. This ensures that the marketing efforts are concentrated around the launch of the new Crisp & Green location, maximizing its initial impact and visibility in the community.