Is a Crisp & Green franchisee required to accept orders received through the mobile application?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
We have developed and intend to maintain, and we or our designee may in the future further develop or modify and maintain, a mobile application featuring store locator and ordering capabilities. You will be required to support our mobile application by accepting orders received through the mobile application and performing other responsibilities we may specify from time to time to support our mobile application.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 33–44)
What This Means (2024 FDD)
According to Crisp & Green's 2024 Franchise Disclosure Document, franchisees are required to support the brand's mobile application. This support includes accepting orders placed through the app and fulfilling any other responsibilities that Crisp & Green specifies to maintain the mobile application.
This requirement ensures that Crisp & Green maintains a consistent brand experience across all ordering platforms. By mandating participation in the mobile application system, Crisp & Green aims to streamline operations and customer service. This also allows Crisp & Green to maintain quality control over orders fulfilled through the mobile app.
For a prospective franchisee, this means they must integrate the mobile application into their daily operations and be prepared to handle orders received through this channel. This may require additional training for staff and adjustments to kitchen operations to efficiently manage mobile orders alongside in-store orders. Franchisees should clarify with Crisp & Green what specific responsibilities are expected to support the mobile application to ensure they are fully prepared to meet these obligations.