What factors are included in Crisp & Green's criteria for site approval?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
You must locate and submit for our approval a site acceptable to us within the Preliminary Designated Area for the Franchised Restaurant. We will use reasonable efforts to help analyze your market area, to help determine site feasibility, and to assist in designating the location, although we will not conduct site selection activities for you. If you utilize a broker to identify a location, you will be responsible for any costs associated therewith. We will not unreasonably withhold our approval of a site that meets our criteria for demographic characteristics; traffic patterns; parking; character of neighborhood; competition from, proximity to, and nature of other businesses; other commercial characteristics; and the proposed site's size, appearance, and other physical characteristics.
You agree to send us a description of the proposed site, including a summary of the items listed above, along with a letter of intent or other evidence confirming your favorable prospects for purchase or lease of the proposed site. We will use reasonable efforts to approve or disapprove the proposed site within thirty (30) days after receiving your written proposal. If we do not approve of a proposed site, you must identify and notify us of new sites until we approve a site for the Franchised Restaurant. Upon our approval of a site, you agree that we will insert its address into Exhibit B, and it will be the Premises. The failure to insert such address into in Exhibit B shall not automatically affect the enforceability of this Agreement.
Source: Item 23 — RECEIPTS (FDD pages 66–252)
What This Means (2024 FDD)
According to Crisp & Green's 2024 Franchise Disclosure Document, several factors are considered when approving a site for a new franchise location. These criteria include demographic characteristics, traffic patterns, parking availability, the character of the neighborhood, and the nature and proximity of other businesses, including competitors. Additionally, Crisp & Green assesses other commercial characteristics, as well as the proposed site's size, appearance, and other physical characteristics.
Prospective Crisp & Green franchisees are responsible for finding a site within the designated area and submitting it for approval. While Crisp & Green offers assistance in analyzing the market area and determining site feasibility, they do not conduct site selection activities directly. If a franchisee uses a broker to find a location, they are responsible for those costs.
It is important to note that Crisp & Green's approval of a site does not guarantee the success or profitability of the location. The document emphasizes that demographic and economic factors can change, and the franchisor is not liable if the site fails to meet the franchisee's expectations. The franchisee is expected to conduct their own independent investigation of the site's suitability. Franchisees must submit a site approval package with a description of the proposed site and evidence of favorable prospects for purchase or lease. Crisp & Green will then approve or disapprove the site within 30 days of receiving the proposal.