What factors, besides demographic characteristics, does Crisp & Green consider when approving a site?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
We will not unreasonably withhold our approval of a site that meets our then-current criteria for demographic characteristics; traffic patterns; parking; character of the neighborhood; competition from, proximity to, and nature of other businesses; other commercial characteristics; and the proposed site's size, appearance, and other physical characteristics.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 26–31)
What This Means (2024 FDD)
According to Crisp & Green's 2024 Franchise Disclosure Document, site selection is a crucial step in establishing a franchise. Crisp & Green requires franchisees to operate at a location that meets their specific site selection criteria, which must be approved by them. While demographic characteristics are a key consideration, Crisp & Green also evaluates several other factors to determine site suitability.
These additional factors include traffic patterns, the availability of parking, the general character of the neighborhood, and the nature and proximity of competing businesses. Crisp & Green also assesses other commercial characteristics of the area to ensure a favorable business environment. Furthermore, the physical attributes of the proposed site, such as its size and appearance, are taken into account during the approval process.
Prospective Crisp & Green franchisees should understand that site approval is not unreasonably withheld if the location meets the franchisor's criteria. However, franchisees are responsible for identifying a suitable site within a preliminary designated area and covering any costs associated with using a broker to find a location. Additionally, Crisp & Green must approve the lease, sublease, or purchase contract for the premises, and franchisees must use the standard lease addendum provided by Crisp & Green.