Does Crisp & Green engage third-party advertising professionals for marketing purposes?

• The engagement of third-party advertising or public relations professionals or firms;
• Developing, producing, distributing, and placing advertising, including interior, point-of-sale, general print, online, and social media advertising content;
• Maintaining, updating, hosting, and supporting a website and mobile technology app, including Restaurant locator functionality;
• Developing, administering, and distributing, in print or electronically, coupons, certificates, stored value card programs, and related initiatives;
• Obtaining sponsorships and endorsements;
• Creating, developing, and distributing social media content and maintaining social media channels;
• Monitoring the adherence to customer relations standards by franchisees;
• Personnel and overhead costs relating to the administration and execution of our marketing and promotional function; and

• Any other expenses of developing and promoting the CRISP & GREEN® brand and CRISP & GREEN® Restaurants.

We will direct all programs financed by the National Marketing Fee and will have sole control over the creative concepts and materials used and their geographic, market, and media placement and allocation. We may use the National Marketing Fee to advertise locally, regionally, nationally, or internationally in print materials, on radio or television, on the internet, and through social media channels, according to our sole discretion. We intend to use the National Marketing Fee to maximize recognition of the CRISP & GREEN® brand and System as a whole, but we have no obligation to ensure that we make marketing expenditures in or affecting any particular geographic area, or to ensure that expenditures across geographic areas are proportionate in any way.

Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 33–44)