Does Crisp & Green develop and distribute coupons and stored value card programs?

According to Crisp & Green's 2024 Franchise Disclosure Document, Crisp & Green develops, administers, and distributes coupons, certificates, and stored value card programs in print or electronically. This indicates that Crisp & Green takes an active role in creating and managing promotional programs that franchisees can utilize.

This service benefits franchisees by providing them with established marketing tools to attract and retain customers. These programs are funded by the National Marketing Fee, and Crisp & Green has sole control over the creative concepts, materials, and placement of these programs. However, Crisp & Green does not guarantee that marketing expenditures will be proportionate across all geographic areas.

As a franchisee, you would benefit from these programs as they can drive sales and increase brand awareness. However, you have limited control over the specific marketing initiatives in your area, as Crisp & Green directs all programs and decides on the allocation of marketing resources. It is important to stay informed about the marketing strategies and provide feedback to the franchisor to ensure your local market needs are being addressed effectively.