What demographic characteristics are considered when Crisp & Green evaluates a potential site?

According to Crisp & Green's 2024 Franchise Disclosure Document, the company considers several factors when evaluating a potential site for a new franchise. These factors include demographic characteristics, traffic patterns, parking availability, the character of the neighborhood, competition from other businesses, proximity to other businesses, the nature of other businesses, other commercial characteristics, and the proposed site's size, appearance, and other physical characteristics.

For a prospective franchisee, this means that Crisp & Green has specific criteria for site selection, and the franchisee will need to find a location that meets these requirements. The franchisee is responsible for identifying a suitable site within a preliminary designated area, and Crisp & Green must approve the site. If a broker is used to identify a location, the franchisee is responsible for those costs.

Crisp & Green's approval of a site will not be unreasonably withheld if the site meets their criteria. This suggests that while the franchisee has the responsibility of finding a location, Crisp & Green has the final say in whether the site is acceptable. This process ensures that new Crisp & Green locations are set up for success by considering a wide range of factors that can impact the business.