On what date was the Crisp & Green trademark CRISP & GREEN registered with the USPTO Principal Register?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
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| Trademark | Register | Registration Date |
| CRISP & GREEN | USPTO Principal Register | April 11, 2017 |
Source: Item 13 — TRADEMARKS (FDD pages 47–49)
What This Means (2024 FDD)
According to Crisp & Green's 2024 Franchise Disclosure Document, the trademark "CRISP & GREEN" was registered on April 11, 2017, with the USPTO Principal Register. This registration provides Crisp & Green with legal protection and exclusive rights to use the trademark in connection with its restaurant services. As a franchisee, you are granted the right to operate a restaurant under this trademark, as outlined in the Franchise Agreement.
The FDD also mentions that Crisp & Green owns other trademarks, some of which are federally registered while others are not. Federally registered trademarks offer more legal benefits compared to unregistered ones. If Crisp & Green's right to use an unregistered mark is challenged, franchisees may be required to stop using that mark and switch to an alternative, potentially increasing their expenses. This highlights the importance of the core, registered "CRISP & GREEN" trademark for the franchise system.
As a Crisp & Green franchisee, you must immediately notify the franchisor of any potential infringement or challenges to the use of any mark. The franchisor retains exclusive control over any litigation or proceedings related to trademark issues. While Crisp & Green will indemnify franchisees against costs and damages arising from the use of the marks, this is conditional on the franchisee's authorized use of the marks, timely notification of claims, and compliance with all agreements. Therefore, understanding and adhering to the franchisor's guidelines for trademark usage is crucial for protecting your franchise and maintaining a consistent brand identity.