On what date was the Crisp & Green trademark LOCALLY OWNED registered with the USPTO Principal Register?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
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| Trademark | Register | Registration Date |
| CRISP & GREEN | USPTO Principal Register | April 11, 2017 |
| CRISP@GREEN | USPTO Principal Register | March 13, 2018 |
| LOCALLY OWNED | USPTO Principal | February 22, 2022 |
| LOCALL |
Source: Item 13 — TRADEMARKS (FDD pages 47–49)
What This Means (2024 FDD)
According to Crisp & Green's 2024 Franchise Disclosure Document, the trademark "LOCALLY OWNED" was registered with the USPTO Principal Register on February 22, 2022. This registration provides Crisp & Green with legal protection for this specific mark, helping to prevent other businesses from using a similar name that could cause confusion among consumers. This protection extends to the use of the trademark in connection with the operation of a Crisp & Green restaurant.
Having a registered trademark like "LOCALLY OWNED" is a valuable asset for Crisp & Green as it builds brand recognition and customer loyalty. For a franchisee, this means they are operating under a brand with established legal rights, which can reduce the risk of legal challenges related to brand identity. It also allows franchisees to leverage the marketing and branding efforts associated with the trademark, potentially attracting customers who recognize and trust the "LOCALLY OWNED" name.
It's important to note that while Crisp & Green has registered some trademarks, not all of their marks are federally registered. The FDD states that unregistered marks do not have the same legal benefits as registered trademarks. If Crisp & Green's right to use an unregistered mark is challenged, franchisees may be required to stop using that mark and switch to an alternative, which could increase their expenses. Therefore, the registration of "LOCALLY OWNED" offers a degree of security and protection for franchisees using that specific mark.