What is the date of the Trademark License Agreement for Crisp & Green?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
Pursuant to the Franchise Agreement, you will have the right to operate a Restaurant under the name "Crisp & Green". You may also use our other current or future trademarks associated with the System to operate your Franchised Restaurant (collectively, the "Marks"). By "trademark," we mean trade names, trademarks, service marks, trade dress, and logos used to identify CRISP & GREEN® Restaurants. All of the Marks are owned by our Parent, Crisp & Green LLC, and licensed to us pursuant to a Trademark License Agreement dated February 28, 2018 (the "Trademark License Agreement"). The Trademark License Agreement continues for an indefinite term, provided that it may be terminated upon the mutual agreement of us or our Parent, or by our Parent in the event we default under the Trademark License Agreement and do not cure such default. Our Parent has the right to approve all proposed uses of the Marks. Because we are a wholly-owned subsidiary of our Parent and our Parent maintains ownership of the Marks, we do not
Source: Item 13 — TRADEMARKS (FDD pages 47–49)
What This Means (2024 FDD)
According to Crisp & Green's 2024 Franchise Disclosure Document, the Trademark License Agreement is dated February 28, 2018. This agreement licenses the trademarks owned by Crisp & Green LLC, the parent company, to the franchisor, allowing franchisees to operate restaurants under the "Crisp & Green" name and use associated trademarks.
The Trademark License Agreement continues for an indefinite term, but can be terminated if both parties agree, or if the franchisor defaults and fails to correct the default. However, because Crisp & Green is a wholly-owned subsidiary of its parent company, the FDD indicates that the termination of this agreement is not anticipated to affect a franchisee's right to use the marks.
As a prospective franchisee, it's important to understand the terms of the Trademark License Agreement, as it governs the use of the brand's trademarks. While the FDD states that termination of the agreement is not expected to impact franchisees, it would be prudent to inquire about the specific circumstances under which the agreement could be terminated and what protections are in place for franchisees in such a scenario. Understanding these details can help assess the long-term security and stability of using the Crisp & Green brand.