What criteria does Crisp & Green use to evaluate potential sites for a franchise location?

According to Crisp & Green's 2024 Franchise Disclosure Document, the company considers several factors when evaluating a potential site for a franchised restaurant. These criteria include demographic characteristics, traffic patterns, parking availability, the character of the neighborhood, competition from other businesses, proximity to other businesses, the nature of other businesses, other commercial characteristics, and the proposed site's size, appearance, and other physical characteristics. Crisp & Green states that they will not unreasonably withhold approval of a site that meets these criteria.

Prospective franchisees are responsible for identifying a site within a preliminary designated area that meets Crisp & Green's approval. If a broker is used to identify a location, the franchisee is responsible for those costs. The franchisor must also approve the lease, sublease, or purchase contract for the premises, and the lease must contain terms reasonably acceptable to Crisp & Green, including a standard lease addendum.

These site selection criteria are typical for franchise systems in the food service industry. Franchisees should carefully research potential locations and ensure they meet Crisp & Green's requirements to avoid delays or disapproval. Understanding these criteria is crucial for franchisees as the location significantly impacts the success of the business. Franchisees should also factor in the costs associated with using a broker and negotiating lease terms that are acceptable to both the franchisor and the landlord.