Who is the corporate parent of Crisp & Green Franchising LLC?

According to the 2024 Crisp & Green Franchise Disclosure Document, Crisp & Green Franchising LLC is a wholly-owned subsidiary of Crisp & Green LLC. Crisp & Green LLC, in turn, is a wholly-owned subsidiary of Steele Brands Holdco LLC. This multi-layered corporate structure is not uncommon in franchising, as it can provide certain legal and financial benefits to the parent companies.

For a prospective Crisp & Green franchisee, understanding this structure is important because it clarifies who ultimately controls the franchise system. While Crisp & Green Franchising LLC is the entity that franchisees will contract with, the decisions and overall strategy of the brand are likely influenced by its parent companies, Crisp & Green LLC and Steele Brands Holdco LLC.

Steele Brands Holdco LLC, being at the top of the structure, has the ultimate say in the direction of the Crisp & Green franchise. This also means that Steele Brands Holdco LLC could potentially have other franchise brands under its umbrella, which could lead to shared resources or strategic decisions that impact Crisp & Green. It is important to note that Steele Brands Holdco LLC was organized on September 25, 2023, and is a Delaware limited liability company. Delaware is a common choice for business organization due to its business-friendly laws.