What other companies besides Crisp & Green has Steele Smiley served as Executive Chairman of the Board for?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
Steele Smiley, Executive Chairman of the Board & Founder. Steele Smiley developed the CRISP & GREEN® concept and has been our Executive Chairman of the Board since November 2022. He has also served as the Executive Chairman of the Board for our Parent since March 2017, for PURALIMA LLC since May 2021, and for Stalk & Spade LLC from December 2020 to November 2023. Mr. Smiley has also been the Executive Chairman of the Board for PURALIMA Cantina and SBM since November 2022, and for Stalk & Spade from November 2022 to November 2023.
Source: Item 2 — BUSINESS EXPERIENCE (FDD pages 13–14)
What This Means (2024 FDD)
According to Crisp & Green's 2024 Franchise Disclosure Document, Steele Smiley, the Executive Chairman of the Board & Founder of Crisp & Green, has held the same position in several other companies. Since March 2017, he has been the Executive Chairman of the Board for Crisp & Green's Parent company. Additionally, he served as Executive Chairman of the Board for PURALIMA LLC starting in May 2021. From December 2020 to November 2023, Smiley was the Executive Chairman of the Board for Stalk & Spade LLC.
Smiley's leadership roles also extended to PURALIMA Cantina and SBM, where he served as Executive Chairman of the Board starting in November 2022. His tenure as Executive Chairman of the Board for Stalk & Spade lasted from November 2022 to November 2023. This demonstrates that Smiley has a significant history of executive leadership across multiple related brands, which could provide a prospective Crisp & Green franchisee with confidence in his experience and strategic oversight.
It's worth noting that many of these roles overlapped, indicating that Smiley was managing multiple companies simultaneously. While this could be a sign of his capabilities and experience, a potential franchisee might want to inquire about how Smiley allocates his time and resources across these different ventures to ensure that Crisp & Green receives adequate attention and support.