What does Crisp & Green assist in designating for a Franchised Restaurant?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
2.02 Your Designated Area. The Preliminary Designated Area identified on Exhibit B, if any, is the general location where you intend to secure the Premises for the Franchised Restaurant. If a Preliminary Designated Area is specified in Exhibit B, we will not grant anyone else the right to develop or operate a CRISP & GREEN Restaurant in the Preliminary Designated Area for 60 days from the Effective Date of this Agreement. Once the Premises has been approved by us, you hereby authorize us to define in Exhibit B a "Designated Area" around the Premises; provided that such Designated Area will generally consist of a geographic area illustrated on a map whose boundaries will be designated based on our current criteria for size, demographics, and topographical features. Once defined in Exhibit B, your Designated Area will remain constant throughout the initial Term of this Agreement (unless you relocate the Franchised Restaurant and upon renewal or transfer). During the Term, and subject to the following Section 2.03, we will not establish (directly or through an Affiliate), or grant to a third party the right to establish, a CRISP & GREEN Restaurant physically located within your Designated Area. You acknowledge and agree that we and our Affiliates have the right to develop and operate and grant others the right to develop and operate CRISP & GREEN Restaurants outside the Designated Area, regardless of their proximity to the Designated Area or any negative impact they may have on your Franchised Restaurant.
Source: Item 23 — RECEIPTS (FDD pages 66–252)
What This Means (2024 FDD)
According to Crisp & Green's 2024 Franchise Disclosure Document, Crisp & Green assists franchisees in designating two types of areas related to their franchised restaurant: a Preliminary Designated Area and a Designated Area.
The Preliminary Designated Area is the general location where the franchisee intends to secure the premises for their Crisp & Green restaurant. If a Preliminary Designated Area is specified, Crisp & Green will not grant anyone else the right to develop or operate a Crisp & Green restaurant in that area for 60 days from the effective date of the agreement. This reservation is contingent upon the franchisee submitting to a background check and credit check.
Once the premises for the restaurant has been approved by Crisp & Green, the franchisor will define a Designated Area around the premises. This Designated Area will be illustrated on a map and its boundaries will be based on Crisp & Green's criteria for size, demographics, and topographical features. Once defined, the Designated Area remains constant throughout the initial term of the agreement, unless the franchisee relocates the restaurant. During the term of the agreement, Crisp & Green will not establish or grant to a third party the right to establish a Crisp & Green restaurant physically located within the franchisee's Designated Area.