According to Crisp & Green, what is included in the definition of 'social media'?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
You must comply with our System Standards regarding the use of social media in your Franchised Restaurant's operation, including prohibitions on your and the Franchised Restaurant's employees posting or blogging comments about the Franchised Restaurant or the System, other than on a website established or authorized by us ("social media" includes personal blogs, common social networks like Facebook, professional networks like LinkedIn, live-blogging tools like Twitter, SnapChat, TikTok, or Instagram, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 33–44)
What This Means (2024 FDD)
According to Crisp & Green's 2024 Franchise Disclosure Document, the term 'social media' encompasses a variety of online platforms and tools. This definition is important for franchisees to understand, as Crisp & Green sets System Standards regarding social media use in the operation of the Franchised Restaurant.
The definition includes personal blogs, common social networks like Facebook, professional networks like LinkedIn, and live-blogging tools like Twitter. It also extends to visual platforms such as SnapChat, TikTok, and Instagram, as well as virtual worlds and file, audio, and video-sharing sites. The definition concludes by including 'other similar social networking or media sites or tools.'
This broad definition means that Crisp & Green franchisees must be careful about their online activity related to the restaurant or the Crisp & Green system. Franchisees are prohibited from posting or blogging comments about the Franchised Restaurant or the System, other than on a website established or authorized by Crisp & Green. This policy aims to maintain brand consistency and control the messaging around the Crisp & Green brand.