According to the FDD, on what register is the Crisp & Green trademark CRISP & GREEN registered?
Crisp_Green Franchise · 2024 FDDAnswer from 2024 FDD Document
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| Trademark | Register | Registration Date |
| CRISP & GREEN | USPTO Principal Register | April 11, 2017 |
Source: Item 13 — TRADEMARKS (FDD pages 47–49)
What This Means (2024 FDD)
According to Crisp & Green's 2024 Franchise Disclosure Document, the trademark CRISP & GREEN is registered on the USPTO Principal Register. The registration date for the CRISP & GREEN trademark is April 11, 2017. This registration provides Crisp & Green with legal benefits and rights associated with federally registered trademarks.
For a prospective franchisee, this means that Crisp & Green has taken steps to protect its brand name. Federal registration on the Principal Register offers stronger legal protection compared to unregistered trademarks. This protection can help prevent others from using a similar name or logo that could confuse customers and potentially harm the franchisee's business.
However, the FDD also notes that not all of Crisp & Green's trademarks are federally registered. If a franchisee were required to cease using an unregistered mark, they would not be reimbursed for expenses. While the trademark CRISP & GREEN is federally registered, prospective franchisees should be aware of the implications regarding the use of unregistered marks and the associated risks. Franchisees are obligated to notify Crisp & Green of any infringement or challenges to the use of any mark.