Before using any material bearing the Crepe De Licious Marks, what must a franchisee do?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
10.02 Registration. We or our affiliates have taken and will take all steps reasonably necessary, in our and their sole opinion, to preserve and protect ownership of, and the validity of, the Marks. You will not apply for governmental registration of the Marks, or contest the registration status of the Marks. You will display the Marks, and give notice of trademark registration and claims in the following manner: "CREPE DE LICIOUS" (or as otherwise required in the Operations Manual). You will cooperate fully and in good faith with us and our affiliates for the purpose of maintaining registrations and prosecuting applications for the Marks, and otherwise securing and preserving their rights in and to the Marks.
Source: Item 22 — CONTRACTS (FDD page 57)
What This Means (2025 FDD)
The 2025 Crepe De Licious Franchise Disclosure Document states that franchisees must display the Marks and give notice of trademark registration and claims in the manner required in the Operations Manual. The specific manner is to display "CREPE DE LICIOUS" or as otherwise required in the Operations Manual. Franchisees must also cooperate fully and in good faith with Crepe De Licious and its affiliates to maintain registrations and prosecute applications for the Marks, and otherwise secure and preserve their rights in and to the Marks.
This means a Crepe De Licious franchisee cannot use the trademarks and logos however they want. They must follow the specific guidelines provided by the franchisor to ensure consistent branding and legal protection of the trademarks. This is a standard practice in franchising, as consistent brand representation is crucial for maintaining brand recognition and customer trust.
By adhering to these guidelines, franchisees help protect the overall brand identity of Crepe De Licious. Failure to comply with these requirements could result in a breach of the franchise agreement and potential legal consequences. Therefore, it is essential for franchisees to carefully review and follow the instructions outlined in the Operations Manual regarding the use of the Marks.